Saul bass was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. He was born on the 8th May 1920 and died on the 25th April 1996. He was born in New York and died in Los Angeles California.
Companies he has designed logos for:
Saul Bass designed logos for companies such as Qauker Oats, who make porridge and other cereals and they are still around today. Kleenex are another company that Bass designed logos for and Kleenex "stay true to Bass's original vision".
Where his career started:
He began his time in Hollywood in the 1940s, designing print advertisements for films including Champion(1949), Death of a salesman (1951) and The moon is Blue (1953), directed by Otto Preminger. His next collaboration with Preminger was to design a film poster for his 1954 film Carmen Jones. Preminger was so impressed with Bass's work that he asked him to produce the title sequence as well. This was when Bass first saw the opportunity to create a title sequence which would ultimately enhance the experience of the audience and contribute to the mood and the theme of the movie within the opening moments. Bass was one of the first to realise the creative potential of the opening and closing credits of a movie.
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